The Nepal Tourism Board (NTB) is a national organization established by an act of Parliament in the form of partnership between His Majesty`s Government and the private sector tourism industry of Nepal. NTB is responsible for the marketing activities aimed at promoting Nepal as a premier destination. Although the initial phase of the functioning of the Board was focused on marketing and promotion, the ultimate aim of the NTB is to take over regulatory and product development activities as well. The functioning of NTB has the commitment and the support of the government as well as the dynamism of the private sector. The Board is an autonomous institution consisting of 11 board members (the Secretary at the MOCTCA as Chairman and 4 ex-officio members from government ministries and 6 from among the private sector representatives including the Chief Executive Officer). The Board has been created to provide a vision drawn leadership, continuity of promotional efforts, good management and guidance to Nepal`s tourism industry. The funds for NTB is collected from the entire tourism related businesses in the form of tourist service fee, thereby keeping it financially independent. The Board is working toward repositioning the image of the country so as to market and promote Nepal aggressively and extensively both domestically and internationally. This is crucial as Nepal, though small in size, has immense cultural and natural diversity and is one of the most beautiful countries in the world. The friendliness and hospitality of the people of Nepal, where guests are treated as Gods and the variety of exciting adventure activities combined with culture that epitomizes peace and harmony, make a visit to Nepal a memorable experience. We feel proud and honored to welcome you to Nepal.
Source: Nepal Tourism Board